The Internet is both a business directory and a telephone directory – visibility is everything here! But how do you manage to be visible? At Google, everything seems to revolve around the so-called ranking. With 10 SEO tips, everyone can improve the ranking of their website!
SEO tips are neither magic nor rocket science. Anyone can learn that. All it takes is a few tweaks, and your website will appear higher in search results. This is important because nowadays, you only have a chance of being found on the first hit page.
Many businesses are going online now and need SEO tips on becoming more visible. Why now? Digitization is promoted with Go Digital. And it would be best if you didn’t miss that.
You should know: Google ranks individual pages, not domains! This means that your website’s content is combed through and rated. It is one of the important one in SEO tips.
Each page is evaluated individually, so a particularly good subpage in your structure is found accordingly well (because Google lists it) – even without your homepage having this quality.
As you work through the tips below, keep one important thing in mind. You can have as high a keyword density as possible, have the best linking, and many other things technically correct. If your site doesn’t convince the user, none of this will help.
Because Google measures how users behave on your pages, how long they stay on it, where and when they jump off, and where they go.
Worst case: A user visits your site, stays for a moment, and then goes back to Google to search again. For this search, Google will classify you as irrelevant in the future. The more often this happens, the worse.
You must ensure that the user finds exactly what he is looking for. He has to be able to find his way around your site and be able to orient himself.
In the best case, you can direct him via your site to other pages, where he can get his information in more depth.
For Google, the title of your page is the first indication of what the page is about. This means that you should define very precisely what the user will find here. The more accurate, the better. That’s why:
The meta description is an element on your webpage that describes the page’s content but does not directly appear as content on the page.
Google uses this description to show the user in the search results directly after the title what will be found behind the link to your page. If you don’t create your meta description, Google will find one for you.
So if you write one yourself, you have sovereignty over the content. The same goes for a good meta description as for the title:
Keywords are the keywords that the website is searched for by search engines. The keywords are generated from the search queries entered by the users.
If the keywords are in the right places, the Google crawler recognizes the site’s relevance. These are the four tips for the keywords:
In any case, you should optimize each page for one keyword if possible.
Many SEO beginners believe they need to optimize their website for the needs of Google and only for this machine. But that is entirely wrong thinking. Google wants one thing in their search results: happy searchers and this will be possible by following SEO tips.
And he is satisfied when he finds a suitable solution to his search, i.e., his problem. And that is precisely what you want: that a seeker finds the solution in you.
So the most crucial task for you is: Create content that solves or answers as many of your user’s problems and questions as possible.
Of course, to design your content to the point, you first have to know what users want. And what they are looking for. It doesn’t always have to be congruent. This is how you find out.
Images are an increasingly important part of your website: On the one hand, there is the Google image search, which many users use instead of the regular Google search without the SEO tips.
On the other hand, images can convince your users to click on your post. So much is to be said for using as many images as possible on your site. But be careful: Depending on their size, images can make your site slow. That’s why:
If we compare the Internet to an old business directory, it’s not that far-fetched. Connections needed to be listed in the various business directories. In the past, you had to try to do this actively. Today, the Internet is still about relationships.
Links and referrals are the currency in which visibility is paid. Links are one of the three most important Google evaluation criteria.
A website needs a sufficient number of links in the texts and images if it wants to be visible. But of course, it’s not about any links:
These are only the links that point away from your site. But you don’t want to send users away; you want to get them onto your own site and keep them there. That’s what the next tip is for!
People who attract attention with clever lectures and who are allowed to have their say as experts on other sites enjoy a lot of authority. This is still the case in the digital age, and that’s why backlinks are so important.
You get that by writing guest posts on other sites. Blogs and forums are primarily available for this purpose. The link to your website is usually welcome. You can also build backlinks through press releases.
Make a list of relevant websites that are big players on the web for your topic. Institutions with good reputations with users and search engines are fascinating. For example, is linked to Wikipedia brings a jump in visibility.
Try to place your backlink on these pages with offers – sometimes a simple link exchange is enough, sometimes you can score with a guest article, and sometimes it has to be more. Uses databases such as our startup kitchen startup guide.
Sometimes the article commenting tool also works – but be careful; many links are suppressed here and are only welcome if they mean real added value for the reader and are not understood as cheap advertising.
It sounds banal at first, but it is not a matter of course. It is not only crucial that each keyword is used for only one page. Always consider the orientation of the reader.
Do not overload your site with additional information, links, and advertising. Instead, it guides the reading flow and leads it exactly where you want it to be.
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